I work in advertising - what the hell was the message here with this restock video? It’s piss poor lmao. Also, an entire video about RESTOCKING?! Supercheap Auto don’t even make restocking ads. WEIRD!!!! So much money spent on a campaign with no message. Probably 20k for the single helicopter shot alone.
Sarah’s Day #10 Tokenistic campaign, sunnee app leaks, Kurt gets no treats
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I assume those ideas come from Kurt and this Jay guy who works with him. It just sounds like a boys dream, motorbikes and video games (sorry for stereotyping genders)?
It is not fitting to Sarah’s brand particularly that’s for sure.
Also the clothes sell no matter how elaborate their video campaign is, it seems so unnecessary. Her selfies work fine to sell out which by the way look very altered to make her look very slim and small.
I always feel sorry for the people asking if things will sell out. Yes because it’s a simple and very effective marketing strategy, hype it up and then give them fomo. If there would be heaps of stock people would wait and think before they buy it.
That campaign video is a big “eff you” to everyone who called her out for her first campaign with the appropriation. Just wow. I guess that’s what they meant with the “bigger meaning”. Rise above the haters? It’s icky.
The message was 'I'll do whatever I like and will rise above any criticism I get' - specifically in reference to the cultural appropriation in her original video and her silencing BIPoC when they tried to explain why it was appropriation.
There's no key messaging in the advert in a traditional sense. It's not about the product, it's about Sarah's ego.
This.
This recap gave me life
Cheap girl, cheap clothes, cheap looking production. If i was related to her I would pretend I wasn't.
Okay what did dirt bikes have to do with her activewear? Absolutely nothing! I mean the shots are great of the bikes and the scenery, she’s lucky Kurt is quite skilled to pull it all together. Her in the activewear was so out of place!!
Also just adding I’ve been gone for like a week or two and we are already at the end of thread 10!! Dead haha
Also just adding I’ve been gone for like a week or two and we are already at the end of thread 10!! Dead haha
My hopes were set too high for a deeper meaning. I thought there would be more of a story to the video as well. Just shots of mostly Sarah, and dirt bikes.
I was never going to buy anything from WFB anyways so it makes no difference to me that this campaign is a flop (in terms of selling the clothes.. you barely saw them).
I was never going to buy anything from WFB anyways so it makes no difference to me that this campaign is a flop (in terms of selling the clothes.. you barely saw them).
Also weird how her "fake tan" is the same shade as her "real skin, olive tones~~~~~" .... hmmmmmmm
That promo.. rise above.. I can’t. Yes you should be “cancelled” and you mocking everyone, walking by your previous campaign idea (ie the tv’s, remember that that was the setting for the first campaign) and then you rising above that? Rising above poc? Rising above the “haters” who tried to help you actually not put out a campaign that was offensive? You’re a whinny wuss.
also look how ill-fitting that top is. Sarah you don’t need to be an xs to prove that your fit. Your body is literally spilling out of that, it makes it look worse. Mediums haven’t killed any campaign. Wear a size that fits it’s not going to hurt anyone or mean anything. Additionally, filler can speak for itself, it looks painful.
also look how ill-fitting that top is. Sarah you don’t need to be an xs to prove that your fit. Your body is literally spilling out of that, it makes it look worse. Mediums haven’t killed any campaign. Wear a size that fits it’s not going to hurt anyone or mean anything. Additionally, filler can speak for itself, it looks painful.
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love how kurt showed all the expensive camera gear and the first 30 seconds of the ad campaign is wobbly as hell. amateur hour.
Omg what a stupid campaign! It makes no sense...
And at the beginning of the video where it’s says “I can’t believe she wore that.... she should be cancelled”
Like wow... she’s getting a real cocky attitude now isn’t she.
She also barely showed the other models...
And at the beginning of the video where it’s says “I can’t believe she wore that.... she should be cancelled”
Like wow... she’s getting a real cocky attitude now isn’t she.
She also barely showed the other models...
Why waste your money on WFB when you can find some of their clothing on Ali Express
Wow they really are bleeping disgusting. First her absolute bullshit postpartum body crap and now this campaign. What arrogant pieces of tit, they are just idiots that are completely incapable of self reflection. Can not believe how stupid they actually are, the most basic cashed up bogans. Can not wait until she is cancelled. She makes me so angry...
As though Kurt wrote that! Please. He couldn't write 'cries' correctly but he used the word 'dystopian'? Sure. 
So they have a PR person now who writes this b.s. but that person wasn't professional enough to tell them that this is the absolute worst way to respond to multiple cultural appropriation scandals?
bleeping hell.
So they have a PR person now who writes this b.s. but that person wasn't professional enough to tell them that this is the absolute worst way to respond to multiple cultural appropriation scandals?
bleeping hell.
I just showed my partner the promo video and his response goes as follows
*promo begins*
”is this that Woman again from last night??”
“Wtf”
“Did they get their bleeping kids name from white fox”
“You’re joking”
*end of video*
“What was the bleeping point in that????”
“All of that for a restock??”
“Could you imagine if Kmart did that every time they got something back in stock?!?”
*promo begins*
”is this that Woman again from last night??”
“Wtf”
“Did they get their bleeping kids name from white fox”
“You’re joking”
*end of video*
“What was the bleeping point in that????”
“All of that for a restock??”
“Could you imagine if Kmart did that every time they got something back in stock?!?”
In the vlog Sarah said this shoot makes her want to learn to ride a motorbike but “Kurt would kill her” wtf???
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