I checked yesterday and it was on general sale. Numbers on the wait list and initial uptake must have been dismalWhen did it change from waiting list?
Yep and also to gauge numbers. I'd also say there was an element of SH and cult beauty thinking the box would sell out as quick as the CH ones did. Her comments to someone on Twitter the day before launch about how she had no idea how the box would go due to the times we're in were a dead giveaway that wait list numbers were abysmalA marketing tactic to drum up FOMO. If your name's not down, you're not coming in*
*you can't sit with us
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