probably. She is always so slow to the trend isn’t she. She was way behind embracing IG videos (and has never actually mastered them) and now she hasI wonder if she’s been influenced by the success of the Hirons beauty boxes, fancies getting in on the action.
It's here https://www.cultbeauty.co.uk/sali-hughes-waitlist-signupWhere’s the beauty box/collab announcement?
By 'industry noise' does she mean all the other yapping influencers, or just any beauty publicity?I thought the language was interesting - about how SH helps 'her community navigate all of the industry noise...'. Her community. Is this the new, public-spirited, we're-all-in-this-together, way of referring to followers?
I’m actually dumbfounded that something like this is being touted right now. Talk about tone deaf, or do these people really just live in their bubble and not give a shit what’s going on in the world around them???
I take your point about the waitlist thing. Hopefully hardly anyone signs up - is there any indication as to price, or contents?By 'industry noise' does she mean all the other yapping influencers, or just any beauty publicity?
SH (and she must be grinding her teeth at it) never quite hits the beat. Hirons presents a positive 'these are the products I love' (I mean, we know it's all horseshit and is just who will pay her for the privilege but whevs). SH goes for a negative 'you will not be able to cope without my help'. Hirons goes in up to her neck superschilling and gets in quick before her moment might pass, so is already onto her second box. SH tries to hang on to 'integrity' (whatever that means as an influencer) and with spectacular timing, her box launches just as thousands are losing their jobs. CH sticks to skincare and lip balms and her only objective is to pack as many expensive products on your skin as possible. SH casts her negative net wide and curates a judgemental aesthetic (spendy treats, red lips = good. Lipgloss, facial wash etc = bad) thereby limiting herself to only those followers who are 'mean girl cool enough'. The rest of us are mental, beef faced trolls.
I note it's only a waitlist at the moment...wondering if they'll see what the take up is. And no idea what rubbish will be in it yet...
Yuck. The Caroline Hirons boxes were like £200+if this is something of a similar vein it feels way out of track with current times where people are more concerned about if they're going to have a job tomorrow or not. No doubt whatever it is will still sell out
Omg the timing is completely terrible.
For sheep who can't think for themselves! Sorry, I mean SalinistasOmg the timing is completely terrible.
And I just don't get the interest in a curated box - why not just buy the stuff you need when you need it? Or am I missing something?
I suppose the transition to influencer is now complete.
Without doubtI wonder if she’s been influenced by the success of the Hirons beauty boxes, fancies getting in on the action.
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