I think he's aiming it at the Insta comments. Some people were critical and one person called it performative (which it absolutely is). If he was doing it genuinely as a call to men to talk and share more I'd be supportive, but he's being schooled by the SJs, vulnerable content always does well and he's just as shallow as them. It's all about vitality.Matt , if your posts about what is behind toxic masculinity is because you’ve read comments here about you crying on social media then please give your head a wobble. I can’t imagine one person here not feeling empathy for real adversities and childhood trauma- remember that’s why we are here because of having a sense of protectiveness for 4 abused children .
It's one of his best performing posts not surprisingly which unfortunately means that there will be more of them. It reminds me of when I used to find my toddler crying in the mirror to see what it looked like. Or Jono posting Anna's miscarriage all about the views.
If any of them genuinely wanted to post for the good of others they'd put resources available in their captions etc