She’s making serious money and doing serious damage and it’s actually quite cruel.
I think Rebecca has a highly addictive personality and is completely addicted to social media praise and free stuff. She cannot keep away from it.
Her family don’t have the polished, confident look of old money about them. Neither does her husband by any stretch! Rebecca was probably a nice, normal girl from an aspirational family who owned a profitable small business. They worked hard and did well for themselves.
However, her Instagram feed is a cos play of how she believes very wealthy people spend their time and money.
The travel, the house, the clothes, the garden - none of it is authentic. She only posts for three reasons: to incite envy, to beg, to shill. Properly posh people don’t need to do that.
She has replaced an eating disorder with a social media addiction. It’s no way to live one’s life.
Social media is probably damaging Rebecca just as much as it is damaging her followers.