I completely agree. If I can't clearly figure out what is an ad/paid/gifted from a post containing those items then surely it's not being done right.I suspect Rebecca would argue that she did disclose it, there is a short vague sentence at the end of the blog post saying there are some gifted items (but the post isn’t sponsored)
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But you have to wade down through all the photos on the blog to get to the disclosure and there are a LOT of photos. I stopped counting at 50 and there were lots more. I’d be surprised if many people read to the end of the blog posts.
She did disclose the headboard was gifted in a later post but you’d have to be on the ball to spot it and who knows whether the asterix was there when the post went up? I wasn’t following her then so I don’t know.
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She’d probably argue she’s disclosed it, but I agree from a consumer perspective it’s unlikely it was obvious - you are clearly unsure, I was too until I did some rooting around. Does it meet the CMA requirements? Hmm I’m not sure it does.
The headboard was gifted, I think the lights were (she has definitely worked with Cox and Cox), the paint may be (she has worked with B&Q on a paid advert for F&B paint before), the bedding was a paid for advert with White Company, not sure about the Swoon bedside tables (I know they do gift influencers, so maybe). We shouldn't really have to guess or try to piece it all together should we?
This exactly.
I still can’t quite get over this statement really. I don’t think her feed will ever change until she puts some thought herself into Instagram.
If I produced work of this quality in my job I’d be rightly told to up my game. I can only conclude these companies must be saving a fortune in using Rebecca to promote their stuff. The bubble will burst. Everyone I know is sick and tired of being sold to 24/7 and interestingly using influencers hasn’t helped some high street stores (Debenhams, House of Fraser to name but two).
Also the fact she was genuinely shocked that the care was goodNote that it was courtesy of an NHS hospital which is where she'll have to go to for any problem outside of her hypnobirthing Portland slot. I was wondering whether the midwives gave her a lot of time trying to talk her out of going there
I’ll never forget the ‘tutorial’ she did for reusing diptique candle jars. Fuck my actual life
Why not contact them, point them in the direction of this forum, and suggest that they may actually lose sales by doing this kind of thing?I probably will which is a shame. I just wish brands were reading this site and seeing how fed up we are of everything being #gifted (or in this case *gifted - very sneaky)
My friend is a small business owner and feels the pressure to gift to influencers like her competitors, but I’ve shown her this site and she’s holding firm! I hope the tide turns soon
Over here M&S, look at me M&S, pay attention to me, think of me when you're looking for the next collab, don't forget me, send me some more free stuff, pretty please.
