She knows exactly what she's doing when it comes to the ad thumbnails - it's almost exclusively white, borderless text on light background.
In the rare event that she responds to criticism, she'll just huff, stomp her feet and say, "THE RYOOLS SAY OIY CAN OYTHA POT "AD" IN THE THOMBNAIL
ORRR IN THE TOYTLE, AND OIY CHEEZE TYEU DEU THE FARRST WAN.
![Smile :) :)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
x" Naturally, she'll neglect to mention or explain all the undeclared ads (I counted at least 4 in this video).
Putting up a title like "(AD) My Very Productive Routine for Tuesday Mid-Afternoons in January At Oxford University (i am an oxford student)" would make it immediately clear that it's an ad before you click. Ruby doesn't want that, especially since she'd have to do it for every piece of content she ever uploads. She knows if she declared all her ads and gifted products, every video would have 'AD' in the title and at least 75% of her videos would have on-screen ad declarations. Then her fans might start wising up that she's just putting on an embarrassingly fake persona to advertise poor-quality products to get money she doesn't need and stockpile free stuff she'll never use.
And naturally, she just has to lie about her relationship with the sponsor brand. She can't just say, "This video is sponsored by [insert brand here] which is [insert ad blurb here]." She just can't stop herself from launching into people-pleasing compulsive liar mode, insisting that the brand that she got for free, was paid to use and never uses outside the sponsored videos is HAHHR MYOST FAVORAT AVVER AND SHE YEEZES IT AVVERY SINGOL DAY, JANUINELY!
Here she's telling tall tales about how her mummy always buys this brand of expensive deodorant and Ruby always steals it to use herself, even though I don't recall her ever showing it or mentioning in a video ever before. Now she just magically and coincidentally has a sponsor deal with them. It's par for the course with her: Accept an ad deal, lie to establish a non-existent history of using the product outside paid ads, then heap praise on it in hopes that the sponsor will be happy and offer more money. Not a shred of integrity in her.
Meanwhile, the companies like Glossier and Blackwell/Waterstones who she keeps showing and advertising non-stop while desperately trying to beg a sponsorship deal out of them won't touch her with a bargepole. They're getting nothing but free advertising out of her anyway so have no reason to pay her.