I definitely think it’s a case that she is trying to future proof herself and not have all her eggs in one basket.The move to YouTube does seem strange when you take into account her Instagram metrics. She has an amazing follower number and I’d say gets good engagement. I just don’t believe it’s as simple as she got fed up of Instagram, and saying that is kind of a slap in the face to your followers? I know youtube have increased how many ads are added per video, Louise cooney had like 13 ads in a 20 min video the other day. Rosie has also affiliate linked all the products under her video so she’ll get some kick back from that, but compared to the potential kick back an audience of 350k can give her 20k subs on YouTube are a drop in the ocean. I don’t understand it. I’m sure it’s solely for money reasons but based on metrics alone, surely Instagram must be more lucrative for her? Unless it’s a case of playing the long game and having a back up there for when Instagram goes down the shitter. It’s no harm to have a presence elsewhere