I don't think she sees herself as one (in the traditional sense) she would be interviewed every so often in the Sunday Independent magazine or do modelling gigs abroad anyway before social media so she was already well known whereas Rosie Connolly for e.g. gained a following due to Social Media/internet. I guess if she has a following she can use it to promote her tips on exercise or healthy eating and if companies are willing to pay her to promote stuff then why not?Why is she an influencer anyway, she doesn't need the money? Why bother?