I’m kind of over mummy bloggers unless they show things like cooking, crafts etc. They’re mostly all the same once the ads start calling. In fact I think I’m over every single influencer unless they make me laugh. I like following the celebrities to see a glimpse of their lifestyle - it’s cool to see how amazing Chrissy Teigen’s kitchen is or how outrageous one of the Kardashian’s have done a kids birthday party because it’s almost otherworldly - but most of this mum lot can fuck off including R.
They have no integrity. None of the influencers do. I followed a girl ages ago, she was a skincare blogger and I like skincare. I bought a few recommended products. Then she fell pregnant, very soon after announcing asked if it would be cool to sell all her gifted skincare to get money for the baby then just...never mentioned skincare again? Sitting at 15k followers (all from skincare) and using the right hashtags I saw her delight as the free Sleepyhead, Snuzpod, Mama’s & Papa’s pram rolled into her house. The other day she did a Q&A, someone asked how to become a mummy blogger and she said well that’s not how I got my followers so I don’t know sorry. That sums it up. She used her pregnancy and now baby to get constant free things most mums would love to have just one of and all it took was the number of followers. Didn’t matter how she got them. I honestly think she could have got them via right wing hate speech and these companies would be like “Welllllll she does have a 15k reach so?”
Anyway it reminded me of R. Built a loyal following from yes being honest (honest lol) about family life but primarily from painting herself as a DV advocacy worker. Every week she would shine light on a survivor, her “work”, how she was helping. Then she realised that doesn’t make money. She’s got the numbers so let’s just pimp out the kids a bit more, forget about the DV and sell Ryvita. Shameless!