It’s almost weird seeing Zayn on a promo run, although his label/management might have pushed him towards I guess.
I know neither single did anything chart wise (think the first got 1 week at #89 in the UK), and now all of a sudden he’s on Kelly Clarkson, Zack Sang etc. and appearing everywhere, and to get entered into a ballot for his live show you have to preorder the album? Although I’m suprised more artists don’t use that tactic.
Time will tell whether it makes fans tune back in.