I want to say Yitty is Lizzo’s clothing range, I’ve been it on the Fabletics website a few times.
She’ll be prancing around in Yitty clothes soon I bet, and she probably won’t tell followers fabletics is a subscription so they get charged every month
you’re right! Yitty is lizzo’s
shapewear brand.
looks like the PR from Yitty has been allocated X amount of influencers to invite to promote her brand (I guess she doesn’t see her music career having much longevity, her music and her success is owed to viral trending and music isn’t hugely lucrative for artists anyway).
my guess is that someone dropped out of the Berlin show, so they’ve settled on Nelly - based on the fact it was a last min invite and not in London, and she’s been chosen because she’s part of a smallish pool of body positive influencers.
a few years ago I’d have been impressed and thought this was cool. But an older, wiser and better informed me just sees it as all being a bit sad. imagine being excited at being invited at last min to a pretty soulless press gig? It’s all branding tactics and I’m so bored of it. Lizzo isn’t successfully because she’s a uniquely talented artist, she’s successful because she harnessed social media and leveraged it. Nelly isn’t going to go to this gig and give an honest review. She’ll hype it up in the hopes of getting some freebies or a yitty collab but will lie to herself and her following that that’s not her motivations
Lizzo’s brand is all about female solidarity and body positivity - it would’ve been a great gig to bring a friend to. It’s tragic that b (who isn’t Lizzo’s core demographic at all) is being trotted out again to hold her hand.
I’m just so utterly bored of seeing social media being manipulated like this, and by extension users of social media.