I think she hoped by developing her Hinch brand she would be able to take a step back from social media and her fortune just carry on. Looking at her earnings over the last 3 years 2022 although still over a million was half what it was in 2021,so if 2023 is another drop she will be starting to panic that her big Hinch world domination is not going to plan. Think it's just proves that people only followed and bought into it when she was more relatable are now bored of her tit. Never see her clean a room other than the kitchen, (cleaner does the other rooms), living in that big house, holidays constantly, bloody alapacas- how is any of this relatable anymore? She's bitten off more than she can chew and it's biting her in the ass. There's only so many times you can watch someone clean their sink. Bore off hunnayyy