The issue with her (and other influencers) is that the line between business and friendship is very blurred. The reason why these people indulge a bit or a lot of their private life is to make people feel included and like a friend and more likely to buy what is recommended. Influencers will sell the anxiety, the sob stories, their kids' privacy to act more like a friend than a business just wanting their money.
Any business, for example, John Lewis - if they were misleading, not advertising correctly, manipulating etc or a restaurant not doing things properly, people would complain. And they would be entitled to. Would anyone kick up a fuss about a bad review left on Google about JL and go all out to defend? No.
For some reason, influencers seem to be immune to this because... "be kind". You cannot critique anything about influencers because they've pushed the whole "I'm just like you and I have anxiety", which is now a shield to criticism... basically a cop out.
Anyway, she is a business, she's trademarked, all details on companies house and I can't believe people still can't see it. It's not hard to mark AD, just be honest. If ASA have been through the complaints and agreed, then that just shows she was in the wrong. Own it and do it properly. The rules are there for a reason, to stop this manipulation and the sheep are more like "how dare you grass her up" rather than admit she is sly.