I'm reading the gleam features website about our Sofa. For her partnership with Tesshcos it states that she will be bringing out a range EVERY season !!!!
Every fucking season...
They refer to hinching as "a fun inclusive activity which encompasses all elements of house work and the home ".. her sheep are "hyper engaged hinchers" who follow her "witty and entertaining escapades of part advice , part entertainment".
I'm laughing at the "hyper engaged" , they won't like that at all but when has Sofa been witty?? They are calling her a parenting influence too.
Her partnerships are not cleaning focused, they are home related, Garnier is listed , P&G but praising Rose Blunderland and Tesco . Tesco is her launch pad for the brand Hinch.
Seems gleam have cleaned her up for the home lifestyle too.