Yeppp! It’s like he’s so close to clocking yet still so
bleeping far? Yes I appreciate #ad is needed by content creators, in the same way I know why ch4 have to show me ads 4 times an hour, but I don’t expect to see
tit in breach of ASA regs from either of them? And it’s an entirely different context, showing “real humans” doing XYZ is entirely different from normal brand comms?
There will be a second wave of fall out after all of this. The young women they’ve encouraged into debt or divided their Miele washing machine into 360 affordable monthly payments of £2.99 will be defaulting during these awful months (not their fault) and absolutely
bleeping their credit scores. Hope FOD sleeps well tonight after his feel good think piece tho