Theory: the frozen garlic bread is made using loaves of bread they can no longer sell on the bakery counter
it’s still delicious but I do wish they’d discount the price slightly to reflect it if so and highlight the sustainability/ food waste, could be a great idea for all supermarkets to follow
That's literally their marketing campaign for it
They say that instead of bread being discounted after it's been out on display for a while, they create this garlic deliciousness and freeze it.
You can see the bakery staff making it at points (slicing it and stuffing it) throughout the day.
Maybe they've not pushed the reasoning in your store but I've seen loads of advertising about the sustainability of it, both in store and elsewhere.
I don't think they should sell it at a lower price though. They're not waiting until the bread has turned and then making garlic loaves.
It's still fresh bread when they freeze it (like most fresh products that get frozen) so not past it's best or anything.
I think it's a pretty great idea and is by far the best garlic bread. I could just eat that on its own!
I tried the new gingerbread milkshake thing last week. Didn't like it at all. Was so disappointed.
Bring back the oat milk salted caramel one!!!!