Do you ladies think that maybe these luxury brands are actually struggling at the moment? I just can't help but think about the UK economy at the moment and overall spending habits. Even fast fashion brands like Forever 21 has failed and maybe these luxury brands feel like they have no choice but have these low level influencers to promote their products. I think maybe Dior is struggling too and all these other brands like Jimmy Choo are rebranding. I feel like these luxe brands have no other choice.
I don’t think luxury brands are struggling, they primarily sell more shoes, small leather goods, and accessories/trinkets because that’s the entry price point. For big houses, exclusivity is maintained by the couture dept. [Oh you have £200k to buy a dress? How about this hand-embroidered silk tulle gown, it takes about 20 hours to make, plus 16 hours for the embroidery. Don’t worry if you can’t attend a fitting in the Paris Atelier, we have a member of staff fly over to most major cities...]
By entering the beauty market, brands open themselves up to a much larger pool of cash- a person who can’t justify a £800 bag (but has disposable income) probably won’t mind spending £27 on a Diork lipstick, £45 on Diork foundation, £60 on a Diork perfume for example. But as mentioned before- beauty, fragrance, and eyewear aren’t actually a part of the main brand... plus they have always been readily available (Most city centres have a larger Boots) so I wouldn’t say its been cheapened/ that brands are desperate to collab. Saying big brands are desperate would give contentcretins too much credit and power. Influenzers/ contentcretins offer people a pseudofriendship- trying to give inadequate reviews or opinions on products...
Obviously there’s other factors businesses consider for marketing, growth etc, but my attempt to barebones it has turned into a fat post [emoji23][emoji1319]
[emoji2370] but what do i know? I’m just a little bridge troll. I’ll be in the corner reading my unpainted books.