Newbie here!
Hi All,
As someone who is married to a marketing director for a luxury well known french fashion house, can I just say - there is a going to be a new wave of social media marketing following this pandemic.
If you are not a genuine person loving these heritage brands and are not prepared to invest your own coin in owning these items in the future, you will be cut from marketing PR lists.
Luxury well known fashion houses want to set a certain image about their "brand" and their teams are watching diligently how their infuenza's are behaving during this pandemic, especially those with no morals or accountability with their actions.
All fashion houses will be moving more towards classic pieces that transcend time and trends because they have taken a significant hit due to the economic crisis across the world. It costs dearly to manufacture short lived trend pieces, especially to the environment.
So a wise warning to all you infuenza's - your consumerism will bite you in the backside and you will be left feeling hollow, unwanted and unimportant. Your loyalty means nothing, and your opinions will soon be irrelevant. You cost too much to work with and you bring the identity of the labels you work with - down.
You have no integrity, no class and no business sense.
I hope you have made wise decisions with your money and invested it so that you have multiple streams of income.
The only one that appears to have done this is Patricia Bright. If I were you I would take her advice. Otherwise you will be a terrible warning to the next wave of floggers instead of a good example.