It's taking the piss out of his viewers. He wouldn't hand over his cash for any of it, so why expect others to.Did anyone else watch the gift guide?! Made up of ‘gifts’ he got FOR FREE and was promoting for brands! I enjoy his cooking videos (though he steals them from cookbooks rather than developing them himself) but when you promote cameras and other bits of tat you get for free saying it’s a ‘perfect gift’ ...just no Luke, no!