Quarterly marketing and PR strategy meeting:
I know, let's organise a weekend away for a group of smug, sh*t-eating influencers to frollick in fields, sit all cosy by the fire and get chummy with other smug, sh*t-eating influencers. What do you think?
Great idea! Customers love seeing smug, sh*t-eating influencers frollicking!
Sometime later....
Why are there only 2,000 likes on these photos?
Ah, because all the likes are from other smug, sh*t-eating influencers!