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bunnykins20
Member
Lucy was my favourite influencer by far, she was always my go to for outfit inspiration and I loved reading her blog, she always came across so well.
I don’t know what’s happened in the last year, maybe she’s fallen out of love with her job and is in a creative lull. Her content is just so blah! Endless bikini snaps and pictures of bloody Greek salads on gingham tablecloths. Every holiday she goes on looks the same. I feel like the majority her posts are just ‘that’ll do’ with no thought put into them.
All of her outfits are ‘gifted’ so it’s hard to actually know if it’s truly her own style anymore. It’s like she has a photo taken in a gifted outfit just for the gram then changes into something else that she’d actually choose and buy herself after. Nothing seems authentic anymore
I don’t know what’s happened in the last year, maybe she’s fallen out of love with her job and is in a creative lull. Her content is just so blah! Endless bikini snaps and pictures of bloody Greek salads on gingham tablecloths. Every holiday she goes on looks the same. I feel like the majority her posts are just ‘that’ll do’ with no thought put into them.
All of her outfits are ‘gifted’ so it’s hard to actually know if it’s truly her own style anymore. It’s like she has a photo taken in a gifted outfit just for the gram then changes into something else that she’d actually choose and buy herself after. Nothing seems authentic anymore
Falexandra88
New member
The commenter put it on a pic of her in some gani dress as well. Her response was something like- "the bag, glasses, phone the pictures are taken on were all paid for by her and that her job was to collaborate with brands or something. And then very pettily she told the commenter to spend more time on valuable things like women's rights"
Which was an utterly bizarre comment to make and a bit ridiculous as she is hardly a vocal advocate for women's rights.
Which was an utterly bizarre comment to make and a bit ridiculous as she is hardly a vocal advocate for women's rights.
nene the lama
Member
I like the ring but in a "I've inherited it from my over the top 80s permed, blond haired mother and now I wear it ironically" sort of way, not in the "this is my engagement ring" way!
bunnykins20
Member
I agree, that is such a weird response! What a random thing to throw into a comeback. You could say to anyone that they should spend more time on valuable things like women’s rights. Bizarre. Also, Lucy’s idea of advocating for women’s rights is posting a sentence about Roe vs Wade underneath a picture of her showing off a crop top
I know this will just sound bitchy but... I'm so fed up of all these interior mags/sections featuring influencers with gifted houses in their features. I can't think of the others off the top of my head but influencers with decidely average taste are being featured over several pages as if they are experts with exquisite taste when they are just average people with endless amounts of freebies.
Do we have any insiders here who can tell us how this works? Is it the paint companies going to the magazines and saying 'please feature this influencer, we spend a lot advertising with you and they have used our Farrow & Ball Elephant's Breath paint in their eight bedrooms'? It's just crazy to think of all the genuinely amazing houses that must be out there that have been lovingly refurbed by resourceful, creative people using products they love and have collected over time, rather than influecers who get loads of throwaway tat (the same rose gold/copper lamps, framed prints and squidgy millennial pink sofas) that they will have chucked in a year's time. It's so lazy on the journalist's part.
(Disclaimer: I haven't read the feature, I just saw the humblebrag Insta post. I'm sure it's a notch or two above the average influencer interior but it's still disingenuous not to flag that all this stuff is gifted)
Rant over.
Do we have any insiders here who can tell us how this works? Is it the paint companies going to the magazines and saying 'please feature this influencer, we spend a lot advertising with you and they have used our Farrow & Ball Elephant's Breath paint in their eight bedrooms'? It's just crazy to think of all the genuinely amazing houses that must be out there that have been lovingly refurbed by resourceful, creative people using products they love and have collected over time, rather than influecers who get loads of throwaway tat (the same rose gold/copper lamps, framed prints and squidgy millennial pink sofas) that they will have chucked in a year's time. It's so lazy on the journalist's part.
(Disclaimer: I haven't read the feature, I just saw the humblebrag Insta post. I'm sure it's a notch or two above the average influencer interior but it's still disingenuous not to flag that all this stuff is gifted)
Rant over.
bunnykins20
Member
This ring screams ‘I’m a fashion girl and I MUST have something different’
It’s a trend and won’t stand the test of time but that doesn’t matter as it’s easily replaceable for people like Lucy. I’d be mortified if someone turned a family heirloom into this monstrosity
It’s a trend and won’t stand the test of time but that doesn’t matter as it’s easily replaceable for people like Lucy. I’d be mortified if someone turned a family heirloom into this monstrosity
SpritneyBeers
Well-known member
Sadly I think she probably will get opportunities due to her connections.....
She ought to have a crack at Lizzy Hadfield's place, might look less like a student house then
She ought to have a crack at Lizzy Hadfield's place, might look less like a student house then
Cloff
VIP Member
Ex PR here!
I used to represent de’longhi (Italian appliance company) -any mention of them in the media at all would be architected by us. Even a toaster appearing in the background of homes under the hammer etc
How it would work is that we’d pay a celebrity (not many influencers back then!) to be the face of a particular campaign and then we’d pitch a tour around their house to the mags. You’d see our brand mentioned ALOT which is how you could tell!
There’s not a lot of specific brand mentions in Lucy’s article so I wonder if she pitched herself to the media for personal coverage. These magazines will never go after people - there will always be someone pitching for the influencer. Because these leechy influencers are so desperate for coverage - it’s actually probably more personal coverage now rather than brand which gives the aura of authenticity for the magazines.
I’m SO skeptical of the magazine industry after working with it. Those curated lists that “interior design specialist journos” put together are always in place because they received a freebie from a PR and anyone who advertises in the magazine gets first dibs for editorial coverage (although technically shouldn’t really!)
bunnykins20
Member
Couldn’t agree more with this! Her posts are just so empty. Whilst I used to follow her for her style, I also enjoyed reading her blog and found her really personable. Presently I find her so boring and not at all relatable. I just don’t know what she represents anymore. You can’t call her a travel influencer as she doesn’t share anything interesting about the places she’s been. I wouldn’t call her a fashion influencer as she’s just modelling gifted clothes 24/7 and unless you spend your entire life laying on a beach in a bikini or wearing summer dresses her outfits just aren’t appealing anymore. There is just nothing about her. The only bits of personality she’s shown lately has been that bitchy post moaning about a follower not finding her shit captions hilarious, which really shows her up if anything
Absolutely not a journo.
She’s a ‘digital creative and brand consultant’ which is code for ‘posts thirsty bikini photos’.
Missmarplesknitting
Well-known member
I'm so bored of these holiday photos. They look super boring and I know she's advertising the clothes but I'm just so over it. I'm unfollowing. The world's too shit to see people like her.
lolawasaflowergirl
Member
It’s so annoying when anyone thinks they can just be an interior designer! Her idea of being one is “what would Matilda Goad do?” 
Joannabloggs
VIP Member
Newcastle much like Exeter is very popular with posh kids who aren't smart enough to go to Oxbridge
Cloff
VIP Member
I met Lucy a couple of times when I worked in fashion PR and she worked for Instyle - she was lovely and VERY passionate about style, I'm not surprised that she's carved this career for herself.
My friend still works in fashion pr and told me that she's quite a shrewd businesswoman! £25k for a instagram post. £25k for a few story mentions (usually over a 3 month period) and a whopping £75k for a blog article (although I don't think she does those much nowadays)
She will never accept clothes that she has to return.
Bonus Side note - Holly Willoughby is happy to accept free clothes for this morning and her assistant always returns them.
My friend still works in fashion pr and told me that she's quite a shrewd businesswoman! £25k for a instagram post. £25k for a few story mentions (usually over a 3 month period) and a whopping £75k for a blog article (although I don't think she does those much nowadays)
She will never accept clothes that she has to return.
Bonus Side note - Holly Willoughby is happy to accept free clothes for this morning and her assistant always returns them.
She also seems to have 47 holidays in the sun a month so they must cancel each other out!
I’m all for holiday content but it seems that wherever she goes, she finds the exact same beach and reproduces the same photos and outfits over and over. Guaranteed tanned legs shot, missoma ad, photo of a cocktail, photo of a pudding, random dog to relate to Finn…yawn!
saltychocolate
New member
Mmm interesting. I think that's maybe part of the wider picture as to why the appeal is wearing off. It's the narrative of 'easy, breezy' when actually it's not. It's super-constructed and a lot of work is going on behind the scenes for everything to look that effortless and lived-in. In the past there was something relatable and maybe a bit attainable about her. Now it feels like artifice.
youcancallmeauntvicky
Active member
The Jamie years were when she dressed the best and her travel content was interesting!