It doesn't surprise me that she's doing that. Her PR and social media team (likely the same person/people) are clearly not on the ball, if they were they would have advised her against posting the moderator job as a volunteer position, although saying that, I bet she is a witch to work for. She's been told to avoid posting about it (aside from her self-pitying story where she said she 'had a cry', like come on, you brought this on yourself and could have been prevented if you literally paid someone less than £200 a month)
I'm disgusted by her blatant exploitation of POC and fat people for her own gain, whilst ignoring the overt racism that was happening within the Facebook group and even ignoring the racially motivated bullying that one of her own staff experienced!
You made an excellent point about her switching between being a person and a brand, I could never articulate that properly but you did it perfectly. She has shown that she has zero integrity, she is a standard over-privileged, spoilt white woman. Anyone who still refers to her as a 'Queen' or 'Our Chief Nob' (which not only is disgustingly sycophantic, it's also culturally appropriating Native American culture, although I doubt Lucy cares about that, hey, she's a white woman!) is utterly pathetic, seriously find some hobbies that don't involve being obsessed with another human. Also they're either incredibly naive, racist themselves, or extremely young (honey, if you're under 15 you don't count, you don't know any better).