I found breastfeeding incredibly difficult for the first six weeks-ish. My little boys latch was all wrong and I would literally bleed from the boobs - I would pump and it would come out orange because my nipples were so damaged. Every feed was total agony for me - it was only as he got physically larger and was able to take more of the boob in his mouth that things improved. This was the first weeks of lockdown one, and I found professional support extremely thin on the ground as everyone tried to adjust their services. I was scared my milk would dry up if I stopped so I just pushed on through the agony.
So when people say "is it really that hard?" I do a little internal scream
Don't get me wrong, once things settled I have found breastfeeding so much more simple than all the faff with bottles and formula. And it solves everything! Tired, boob. Hungry, boob. Teething, boob. Need comfort, boob. I don't know how I'll parent without them, which is why I'm not planning on stopping anytime soon.
I don't think the reason breastfeeding rates are so low in this country is because of smug mums like Lucy, I really don't. My own opinion is that there's been a bit of generational issue where people think formula in a rigid schedule and sleep training and teaching a baby to be independent before they can even sit up straight are the only way. I think (hope) things are changing a little.
I do think breastfeeding could be normalised more. I don't know many women who have done it for longer than a few weeks. However I think the way to normalise it is just to bloody get on with it. You don't need to constantly go on about it or show your pumping output or do weekly Q&As where the only questions you answer are about breastfeeding.