I hope Perrie makes some changes for her next launch. I would encourage lower prices, more diversity in terms of the models of the website and a much clearer sizing guide. I would have my clothes cheaper in order to cater to the same people who are already my target audience and allow other people in as well. For example, I usually buy the Simple moisturiser as part of my skincare. I went into Superdrug to find that the Little Mix version was cheaper for whatever reason, so I bought that. Although I’m in this thread, I’m not really a fan of Little Mix (I joined to chat about the Jesy mess!) - I bought it because the price suited me the most. It would have been great to have pieces that Little Mix fans could afford, but also the everyday consumer could if they liked it.
I suppose the higher price tag could be to differentiate her line from the Little Mix merch line?