the funny thing is I'm pretty tolerant of the whole influencer thing until this year. A major shift in reality for so many of us. Worried about jobs, earning potential when we really have to work so hard for everything and then there are the wannabes who think they work hard. Selling your soul on instagram is not hard work, nor does the world revolve around you despite what so many sheep who cannot see past their phone tell you. I'm realy interested to see where all this goes in next 2 - 3 years and would love to see companies change their tactic. Though see Meaghers have pulled Tignam in too on Symprove. Maybe we'll have the ultimate irish Tatte life colab with both the best of Tullamor sharing a stage