I think she thinks she's being brave and honest in a curated world.
She thinks everyone lives in hovels and only keeps them clean enough to avoid serious illness and only tidies up when they know people are coming round or photos need to be taken, and that we all avoid hairwash day as if it involves actual torture. She thinks her followers don't wash their face masks, because who can be arsed, right? I mean it's just your face. It's just basic hygiene. She has massively low standards for herself because she thinks that's how everyone lives, but they're just not "honest" enough to admit it.
She thinks it's refreshing for viewers when she posts a photo of her severely swollen feet after childbirth (over a year later, but if I'm not mistaken, she didn't at the time, when it might actually have been a relevant part of her birth story) or a photo of her filthy sink and draining board. And some of her followers actually tell her, it's so refreshing to see someone who's like me!!! But poor Lily doesn't seem to realise that most people don't live like she does
all the time, making a big deal about dressing her bed with her partner or being shocked by the amount of grime that ends up behind an appliance after a couple of years of not cleaning there... newsflash Lils, you're the one who let all that food and dust and grime get down there because you just pretended it wasn't happening! I mean it's a new kitchen - you can see where there are and aren't seals behind appliances.
Anyway TLDR Lily thinks we're all filthy
witches like her because a number of her followers tell her so, but I bet their houses and bodies are cleaner than hers