A lot of them do half price for a month or whatever in the hopes that people will forget to unsuscribe and she'll get a few months out of them at full whackBut by slashing the cost of her OF in half to try and attract more subscribers that means she needs to attract twice as many to make the same amount of money. Doesn't really seem like a great business plan does it? Does she really think the cost is what is putting people off? Most of the original subscribers were probably newspapers and people curious to see what she would do rather than genuine fans. I bet her revenue will plummet after the first month is up!