I like her, and I think she is different to the others, hence why some of us like to hold her in a different regard. She is always VERY clear on ads which for lots of us in the main bugbear of many influencers, she’s always replied to messages and comments, again not all do, yes her repetitive we’re so grateful is a bit grating however I believe she feels that way, and if she didn’t say that lots of people would be here saying she doesn’t have a clue that most of us can’t afford this stuff/experiences. I also really like her for having careful control over her content and not sharing anything negative of the children as that’s not fair on them, so we don’t see the big tantrums or moods all kids have played out all the time.
Plus I think that the quality of her stuff is excellent, in terms of her video editing, photography, brand work, attention to detail in house stuff which I think is important for someone wanting to be in the interiors ‘influencer’ space.
That’s me done! I felt strongly enough about some of the recent comments that I wanted to add my view, just like those above.
Really interesting read! It's fascinating how differently people can perceive the actions of an influencer.
If you just glance at Tattle it's clear people appreciate transparency with ads. Influencers aren't held to account for non compliance to ASA guidelines, not in any lasting or meaningful way. So I can totally see why KE would seem like a breath of fresh air. This is further exacerbated by the fact she's often compared to the Meldrums et al which only makes her look better in comparison.
BUT Katie is just obeying best practice. I work in the pharma industry and you don't get a pat on the back for following guidelines, it's expected and there are consequences when you don't. This is true for most industries I don't know why this isn't the case for influencing/brand advocates. I don't think we should be applauding people for doing the basics of their jobs correctly but I understand that this just my opinion.
My biggest bugbear with all influencers is the over sharing bordering exploitation of their children. I don't think not showing tantrums, punishments and bad behaviour as careful control. I don't think plastering photos of your very young kids over an open Instagram account is careful control. I don't think it's even control. This is where I point out the cognitive dissonance. Rebecca Meldrum and MOD get raked over searing hot coals for this, Katie gets mildly accused of favouritism. I do think Katie gets a bit of easier time on Tattle because her content is good and she is personable. I do not think it's fair but it's just my opinion.
The rest is just difference of opinion. Some like her house, I think it's meh. Some like her self deprecating humor, I think the lady doth protest too much.
I really do understand why people are quick to defend her. She is the best of a bad bunch but that doesn't make her beyond reproach.
Sorry for the long rant!
@Hereagain thoughtful post got me thinking! It's actually nice to have diversity of thought on tattle!