She’s essentially designed this drink line for herself, plus the small handful of influencers who live a similar lifestyle; wealthy, after a certain vibe, bougie in their foodie/drink preferences and think that it makes sense to pay premium for a canned cocktail because it saves you the convenience of making it at home.
Naaah, if I want a cocktail at home, I will make it fresh myself - I don‘t treat at home mixed drinks the same way I keep a couple of IPAs, a bottle or two of tonic (for a GT or other easy cocktail) or a bottle of white wine in the fridge just in case the craving or mood for one hits…
Naaah, if I want a cocktail at home, I will make it fresh myself - I don‘t treat at home mixed drinks the same way I keep a couple of IPAs, a bottle or two of tonic (for a GT or other easy cocktail) or a bottle of white wine in the fridge just in case the craving or mood for one hits…