She didn't really have a job before, she played netball and AFL and then wasn't playing at the top level anymore. Her followers have gone up by like 10x since she started seeing James, and they live in what seems like a big house pretty close to the beach. No way she could've afforded any of that on her own or grown her following (and as a result her new business of the plans) without him. Also she doesn't seem like the sharpest tool in the shed or like someone who would have strong opinions, I'd imagine shes quite passive in the relationship and that suits both of them. James would be threatened by someone more intelligent and independent.
I'm glad her following is growing and that would be increasing business for her, so that if she ever wises up she doesn't feel stuck and unable to support herself financially.