Firstly please ask questions & question any assumptions, it only stands to make this work better. This is not the VPL index for people with KS2 maths.
Secondly pre empting some confusion re: opening / closing versus what we can see online now. She closed the month with 728 Patrons so will have been paid on this figure, the figure you’re seeing now is plus additions. The monthly updates have always worked on v specific timings so it’s staying that way for comparability, we can do ad hoc updates as the situ changes.
Our traditional monthly update, she gained 198.4% in month and lost no one.
Yes this is depressing but interesting as we’d always assumed that those that left did so passively through payment failures - this suggests otherwise, that they are active cancellations as no one went in to cancel their unfulfilled subscription
With regards to revenue estimates, we always go the most conservative with our £3.50 min less max 12% fees. This shows a range, going from left to right in the blue row you see how a change in platform fee effects her take home. From top row to bottom you see how an increase in the blended avg sub (eg how people are distributed across the tiers) impacts her take home.
* going left to right along the blue line you see how a change in fees effects her take home, still assuming 100% of ppl are on the £3.50 tier depending on their fees, she could take home £2.2k - £2.5k this month.
* I think the reality is closer to the higher end in grey. Doing some playing with distributing her subs across tiers, keeping the majority in the £3.50 but moving just 20% (n = 146 subs) up to the £7.0 physical goods tier yields an avg sub of £5.25. Again keeping everyone in £3.50 but moving just 10% up to £24pcm (n = 73) yields an avg sub of £6.17. Very small changes can have quite an impact on the avg sub figure so it can quickly move above our assumed minimum or £3.50
* conscious of sharing too many tables and overwhelming / boring you all but I created a distribution I felt happy with, with 45% of subs still in the minimum tier and 85% of total paying under £10pcm and this gave us an avg sub of £8.77.
* Therefore I think it’s wholly reasonable to assume she could have taken home something between £3.5k - £5.1k this month. This doesn’t account for the double payment she’d have received.
TD continues to be one of the few not infected and is out there with GoHenrySquig and one or two brave survivors going “wtf does Jack do, though?l
