So have just done an estimate on her revenue for 2021 - this isn’t straight forward but please bear with the explanation of it and as you read the bullets look at the table to help visualise! Excel phobic fraus pls join us on this journey and rest assured we will guide you through it!
So we factually know how many subscribers she had per month - what we don’t know is which payment tier they’re on or the platform fee Patreon are charging her. There’s also more complex
tit like annuals get discounted but I see that as going in the vague estimate of avg monthly sub?
Because we don’t know these two we can take a look at a range of values and decide the assumptions that fit for us. So along the columns we’re applying different patreon fees, with 12% being the very highest according to their documentation and I’d assume for the big boys raking in tens of thousands a month?
Along the rows we have different avg subscription values, from the absolute minimum of £3.50 up to a hugely generous £20.00.
So let’s run through some scenarios:
* The absolute bare minimum she’d have received last year is £10.7k, assuming everyone is on the cheapest tier of £3.50 and Patreon are charging their highest fee of 12%
* Moving along the blue row you can see how a change in rates would effect her take home, if she’s on the cheapest rate of 2% she takes home £11.9k
* Going all the way up to the most £££ assumption that the average sub is £20 per month, this would mean taking home £61.2k - £68.2k per year.
* Personally for me, I think the truth lives somewhere in the grey. I think her audience are affluent enough that an avg sub of around a tenner makes sense and I’d imagine that she’d only be subject to minimal fees, so a take home of £25k - £34k from this makes sense.
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Ps can we pls discuss how ducking annoying the ads are when trying to do a long post????