This made me a bit teary. I am hormonal and given to teariness (and fucking massive spots on my chin) this week, but still. He's just so lovely and this whole campaign has been so well thought out. I love that MR and presumably the team are using his inexperience to show that it's ok to try stuff and not do it perfectly first time (poor MR - not one and done like some of us), and that they've thought about how best to reach the people they're trying to reach (turns out Twitter not quite the centre of everyone's world). It's beautifully done, and it's all so charming and decent and wholesome. It's large scale kindness and care and understanding and I am so here for it.
You know what might be cool - if the world becomes a bit more normal again, though there's ways round it if not, I guess online would work - would be to take this and drive it into communities, embed it, by training up a small army of volunteer cookery teachers who could continue it on, for their own communities, and run small classes for kids or even parents that regularly update the skills. If it was a charity thing you could use donations to potentially buy ingredients for students and get food safety certificates etc for volunteers. Cooking classes aren't revolutionary I grant you, but with the backing of this campaign I reckon you could get close to making them cool(ish).
