I would only ever be tempted to look at a promoted item if I know the influencer already uses it (as evidenced by non-sponsored appearances in videos/insta etc.). Random promotion of new items makes me think: "That's out of the blue, where did the interest in this product come from?" The answer is the pay check, which then turns me off of the product. Another example is Eve Bennett promoting Fabletics (or whatever brand of athleisure wear it is), when she's never mentioned an interest in exercise/fitness at all.