Well, she’s watching The Social Dilemma and feels seen during the part about talking about likes and how that’s affecting mental health. Does she not realize that she’s part of the problem?! Her entire business model is based on social media and selling consumers the lifestyle they could be living if only they shop through her affliate links. She uses the mechanisms discussed throughout the entire doc to her monetary and personal advantage. Not to mention, influencers are basically just another arm of brands trying to woo us through the user-as-product paradigm.
I haven’t seen a single full-time influencer watch the doc and say “whoa, I’m contributing to this. Maybe I need to quit while I’m ahead.”
I've seen her in a totally different light too since she admitted in that last vlog that she was sending the vast majority back. I'm probably part of Vic's target audience. I'm 29, a home owner, no kids, earn pretty good money, and can spend the majority of what I earn on me.
Here she is being paid to convince me to spend money with all of her personal recommendations in the middle of a pandemic... Her and all the others. We are bombarded with their crap on insta, on YouTube, on twitter constantly... Persuaded, convinced we need to consume consume consume to have status, to keep up. Even when you talk yourself out of a purchase or 10, another ad pops up in some form which gets you later on. People are getting into serious debt over this stuff, feeling like they arent good enough because they can't afford to keep up.
And the reality of it. She's making all these "personal" recommendations about her favs... Most of which she has never worn and are fresh out of the boxes. Half of these are given to her for free, the other half she's sending back.
Oh and don't forget, she then goes on to sell the free stuff on depop or vestaire collective too...
This is on top of a salary probably 10 times what I earn. And I am pretty comfortable.
It's made me feel physically sick tonight. The gluttony, the greed. The irresponsibility. Really has dawned on me how shallow and unethical they all are.
I love debriefing on tattle, but it's making me want to stop even hate watching them, for both my own mental health and to stop supporting yet another one of their revenue streams through the adsense.