Miss Vicky definitely missed Max Mara.
Their show was the day she was in Paris posting that she's having the best day of her lifeeeeeeeeeee -- as Russia launched war in Ukraine. Not sure why she thinks sharing their posts on instagram is helpful or strengthens her relationship with them?
Brands have re-sees during fashion week where they privately invite guests to see and touch the clothes to better discover every detail. In addition to that, Max Mara and other brands send out complete press kits with imagery from the runway, backstage makeup, detail shots, full runway video, video shorts for instagram, a press release and often a full rundown of each single piece in the collection. I know because I get them -- and they're very useful. Valentino's are especially great - their team is ON IT!
I guess Vicky isn't on the radar enough to receive all those kits though. I don't think she knows that the social media manager really has nothing to do with anything either. They pull from the larger kits the PRs prepare. But what a shocker that she just doesn't get it