With Mrs Hinch the AD is tiny, white on white for much of it, on it's side and bunched next to other text.
Hardly being open and transparent with a clear AD
Hardly being open and transparent with a clear AD
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I’d never heard of Jo Good until I found this thread about half an hour ago. I now dislike her 
I've missed recording the continuing instances of Jo Good not declaring her ads compliantly. So back to post today's vlog, where she is promoting a makeup brand but it's not noted as an ad because it just "came in the post" from her friend who is a beauty PR and there was "no expectation to film". But she DID film it, and read out the promo blurb, which turns it into an AD!
Furthermore, Jo Good is still using the BBC airwaves to tell her radio listeners to go to her socials, she reads out the actual handle so anyone who looks would see the many ads and brands she promotes on her socials. This against the BBC picy of not promoting anything commercial.
@EvilJigglypuff you would be very welcome over on the Jo Good threads, we've just started a new thread and the first post is a good catch up if you want to see her other terrible selfish antics
Furthermore, Jo Good is still using the BBC airwaves to tell her radio listeners to go to her socials, she reads out the actual handle so anyone who looks would see the many ads and brands she promotes on her socials. This against the BBC picy of not promoting anything commercial.
@EvilJigglypuff you would be very welcome over on the Jo Good threads, we've just started a new thread and the first post is a good catch up if you want to see her other terrible selfish antics
Jo Good #11 Wants out of BBC, craves luxe all the way, options are limited, at the Beeb she must stay
Thanks to @House of Tea for the new thread title (slightly edited to fit). The TLDR is itself TL, but I just kept a note of things as they occured and ended up with this! Stats: Views of thread Jo Good thread #11 - 66,000 *waves at our many lurkers* Views of Jo Good Tattle Wiki page is now over...
tattle.life
Jo Good is still doing ads on her vlog and Insta without marking them ASA compliantly. Occasionally puts #AD on YT but hides it in the YT description box, which she know won't be seen if viewed on a TV.
DEAR JO: THAT IS WHY #AD SHOULD BE IN THE VLOG TITLE, AND THE "PAID PROMOTION BANNER" MUST APPEAR ON THE SCREEN WHILE THE VIDEO PLAYS!
But even worse that she continues to brazenly use the BBC to promote herself, seemingly with impunity. At about 20 minutes in to her BBC Radio London show she did a straight-up plug of her Instahandle. As usual pretending it's so listeners can get a clue to her outfit for an event she is doing, but her true intention was more likely to lead listeners to see her whole grid, full of ads and links to her monitesed YouTube channel. The BBC should not be used for presenters to push their personal commercial ventures.
DEAR JO: THAT IS WHY #AD SHOULD BE IN THE VLOG TITLE, AND THE "PAID PROMOTION BANNER" MUST APPEAR ON THE SCREEN WHILE THE VIDEO PLAYS!
But even worse that she continues to brazenly use the BBC to promote herself, seemingly with impunity. At about 20 minutes in to her BBC Radio London show she did a straight-up plug of her Instahandle. As usual pretending it's so listeners can get a clue to her outfit for an event she is doing, but her true intention was more likely to lead listeners to see her whole grid, full of ads and links to her monitesed YouTube channel. The BBC should not be used for presenters to push their personal commercial ventures.
at least this AD is as poorly done as the actual text. white on white. do these people know nothing about accessibility?
You lot should check out Janice Joostema on Instagram she has never declared anything being an ad or a campaign and she never gets in trouble for it, proof is all over her page and stories yet she’ll make lots off of anything she links because she’s a luxury influencer with a big following
This thread shows that Jo Good @middleagedminx has long form for non-declaration of ads on her socials. Also shady is that she uses her position as a presenter on BBC Radio London to promote her socials. We all know the BBC is supposed to be non-commercial (that's why we have to pay our BBC licence fee!!) but she keeps broadcasting her handle, all so she can gain followers and shill all the usual influencer crap to them via her aff links etc.
This seems extra shady as most of her listeners are of an older vintage and might be less savvy to the wily, slimy ways of influencers, and trustingly believe that nice Jo Good is recommending a product to them from the goodness of her heart.
Many guests on her radio show are repping brands she's done partnerships or paid side-gigs for. Eg Sheerluxe, they pay her to present their website video segments for older women so she gets them on the BBC to talk about their brand.
On her BBC London radio show on Sunday afternoon she kept mentioning interviews she's doing for "Marylebone Village" for their Insta and announcing their handle. She hopes we think it's a cute local community thing but Marylebone Village Limited is a company that exists to promote Marylebone as a destination for shopping, dining, services, property, etc., at the luxury end of the market. How much has she been paid her for her services as a video presenter of these IG interviews with local shopkeepers? These are, in fact, ads for retail outlets within the Marylebone area. Jo Good tries to make it good value, making sure they get free publicity via the platfom she is afforded on (supposedly non-commercial) BBC Radio.
This seems extra shady as most of her listeners are of an older vintage and might be less savvy to the wily, slimy ways of influencers, and trustingly believe that nice Jo Good is recommending a product to them from the goodness of her heart.
Many guests on her radio show are repping brands she's done partnerships or paid side-gigs for. Eg Sheerluxe, they pay her to present their website video segments for older women so she gets them on the BBC to talk about their brand.
On her BBC London radio show on Sunday afternoon she kept mentioning interviews she's doing for "Marylebone Village" for their Insta and announcing their handle. She hopes we think it's a cute local community thing but Marylebone Village Limited is a company that exists to promote Marylebone as a destination for shopping, dining, services, property, etc., at the luxury end of the market. How much has she been paid her for her services as a video presenter of these IG interviews with local shopkeepers? These are, in fact, ads for retail outlets within the Marylebone area. Jo Good tries to make it good value, making sure they get free publicity via the platfom she is afforded on (supposedly non-commercial) BBC Radio.
So has anybody contacted the beeb?
In the past other Tattlers have mentioned making complaints about her but as she is still getting away with it I doubt they'd listen.
They do listen, we've gotten Charlotte Scammer Dawson posts removed and named and shamed 4 times on the non-compliant influencer list.
Latest about shady YouTube / IG fashion and beauty influencer Jo Good aka @middleagedminx.
Jo Good has a local radio show in London on the BBC. We all know the state broadcaster is prevented - by charter - to advertise or do commercial promotions, and presenters must abide by this.
This has never stopped Jo Good, she has long been using her BBC London radio show to shamelessly namecheck the many brands she has commercial arrangements with, whether via advertising, promos, hospitality, fees for hosting, partnerships, gifts, affilate commissions etc.
She also uses the BBC to constantly give out her social handle, she tells listeners they can go to YT or IG to see her dog, or her Mum but she really wants to lure eyeballs for views and clicks for her ads.
From October Jo Good will be going national on the BBC with a radio show on Friday and Saturday nights, to be broadcast all over England to all the local radio stations.
Some examples of Jo Good mentioning brands she is associated with, on the BBC:
Other presenters have been pulled up for less, how has she been getting away with this for so long?
Jo Good has a local radio show in London on the BBC. We all know the state broadcaster is prevented - by charter - to advertise or do commercial promotions, and presenters must abide by this.
This has never stopped Jo Good, she has long been using her BBC London radio show to shamelessly namecheck the many brands she has commercial arrangements with, whether via advertising, promos, hospitality, fees for hosting, partnerships, gifts, affilate commissions etc.
She also uses the BBC to constantly give out her social handle, she tells listeners they can go to YT or IG to see her dog, or her Mum but she really wants to lure eyeballs for views and clicks for her ads.
From October Jo Good will be going national on the BBC with a radio show on Friday and Saturday nights, to be broadcast all over England to all the local radio stations.
Some examples of Jo Good mentioning brands she is associated with, on the BBC:
- The other night Jo Good said she was full after eating a pasta meal, saying it was from Hello Fresh - who she does promos for on YouTube with aff code.
- Clare Connoly, a friend of Jo Good who does recorded meditations on the show, is given approximately 10 minutes extra air time every week, much of which they use to discuss the private yoga retreats she runs in Majorca and France. This is always includes comments that there are vacancies and bookings are open, with all contact details given. I've never heard them say, as should be done on the BBC, that "other yoga retreats are available".
- Jo Good is paid by the online fashion magazine Sheerluxe to host onine presentations and interviews. In turn Jo Good has them on her BBC show under the guise of a fashion phone in segment.
- She is an ambassador for Paula's Choice who she often mentions. .
- Jo Good has done paid partnerships with Marylebone Village Limited, which is part of the vast Howard de Walden property estate that owns swathes of central London. Jo Good contantly mentions, by name, the various boutiques, pubs and restaurants in the area. She has a seperate arrangement with one of the boutiques, Rixo, who gift her dresses and who she mentions often on the BBC.
Other presenters have been pulled up for less, how has she been getting away with this for so long?
The BBC has pulled up Helen Skelton for promoting brands on her Instagram. So how has Jo Good got away with her antics for so long? In fact Jo is worse, she actually name checks brands, and gives her social handle while on air on the BBC. She also has representatives of brands on her shows as 'guests'.
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On the rare occasions that Jo Good actually pays for a product, treatment or service featured on her socials she will proudly and repeatedly say so.
So this post about her new hairstyle and colour at a local salon has all the hallmarks of a freebie and undeclared AD. I don't see her telling us "I'm a paying customer", as she does about one facialist.
Or is she is tagging and hashtagging from the goodness of her heart?
So this post about her new hairstyle and colour at a local salon has all the hallmarks of a freebie and undeclared AD. I don't see her telling us "I'm a paying customer", as she does about one facialist.
Or is she is tagging and hashtagging from the goodness of her heart?
On her BBC Radio London show yesterday Jo Good did a whole segment promoting a dog show in Coventry. Both Jo Good and her dog expert mate and co-presenter Anna Webb will be appearing there. It's called Edition Dog Live, presented by the magazine Edition Dog, who Anna Webb writes for. 
Neither JG or AW spoke transparently about this on air, to declare if they will be receiving a fee. Is this yet another example of using the BBC airwaves to promote a personal commercial endeavour? I also can't see what an event in Coventry has to do with the remit of a BBC local radio station.
Anna Webb also has shady form, she regularly promotes various dog foods and products on her Insta, without clear declarations of them being ads etc.
Neither JG or AW spoke transparently about this on air, to declare if they will be receiving a fee. Is this yet another example of using the BBC airwaves to promote a personal commercial endeavour? I also can't see what an event in Coventry has to do with the remit of a BBC local radio station.
Anna Webb also has shady form, she regularly promotes various dog foods and products on her Insta, without clear declarations of them being ads etc.
Why isn’t Dr Ranj being pulled up? His instagram is littered with ads and he works on the BBC but nobody is touching him.
I've never seen this but thanks for flagging. Is he transparent with his ads? Does he clearly disclose if a post is a PAID PROMOTION, or #AD?
Does he give out his Insta handle while he is on air? Even if he doesn't, anyone who lands on his social media accounts could well beliveve he's actually recommending certain things from a medical perspective, instead of because he has commercial agreements with certain companies.
I am not sure if he gives out his insta name on the show but if you look at his grid there is an ad for pans that only marked with #gifted at the bottom of the caption so it is buried. There is also one for bedding from Marks and Spencer that is also only #gifted, buried in the caption.
It seems to me that Jo Good is lying by ommisssion, hoping to appear to be "transparent" about the promos that make up much of her vlogs flogs.
Her vlog last Sunday she visits a Harley Street vascular surgeon about veins on her legs. Do we really think she'd bother filming and namechecking the doctor and clinic several times in the vlog, and giving a link to his website, if there was nothing in it for her?
She comes off full QVC yet she disingenously indicates in the vlog text "THIS VIDEO IS NOT SPONSORED". She uses this woolly term which she hopes brushes off any questions as to her transparency. That vlog might not be sponored per se, but she might be getting future freebies/discounts, or maybe she just got the consultation fee waived, none of this is made clear.
Another red flag: if she was paying for this 100% herself she'd be proudly shouting it from her roof terrace.
She states the link for the clinic is not an affiliate link - well, it wouldn't be if she has a different type of promo arrangement with them. Indeed, who would expect a surgeon to take appointments via an aff link (which work with a click-though direct to purchase) - no one should be booking a serious medical procedure in that way.
To me this sort of bullshit "tranparency" indicates Jo Good's complete lack of respect for her viewers. She knows that most of them are of an age where they might be less savvy to the wily ways of influencers and social media spruiking - she's hoping her loyal stans don't know the difference between the various ways she can profit - whether by a sponsorship / direct appearance fee / aff link / referral commission / freebie / gift, etc.
True transparency would be "THIS VIDEO IS NOT SPONSORED BUT DON'T WORRY I'LL BE GETTING SOMETHING OUT OF IT ANOTHER WAY".
Her vlog last Sunday she visits a Harley Street vascular surgeon about veins on her legs. Do we really think she'd bother filming and namechecking the doctor and clinic several times in the vlog, and giving a link to his website, if there was nothing in it for her?
She comes off full QVC yet she disingenously indicates in the vlog text "THIS VIDEO IS NOT SPONSORED". She uses this woolly term which she hopes brushes off any questions as to her transparency. That vlog might not be sponored per se, but she might be getting future freebies/discounts, or maybe she just got the consultation fee waived, none of this is made clear.
Another red flag: if she was paying for this 100% herself she'd be proudly shouting it from her roof terrace.
She states the link for the clinic is not an affiliate link - well, it wouldn't be if she has a different type of promo arrangement with them. Indeed, who would expect a surgeon to take appointments via an aff link (which work with a click-though direct to purchase) - no one should be booking a serious medical procedure in that way.
To me this sort of bullshit "tranparency" indicates Jo Good's complete lack of respect for her viewers. She knows that most of them are of an age where they might be less savvy to the wily ways of influencers and social media spruiking - she's hoping her loyal stans don't know the difference between the various ways she can profit - whether by a sponsorship / direct appearance fee / aff link / referral commission / freebie / gift, etc.
True transparency would be "THIS VIDEO IS NOT SPONSORED BUT DON'T WORRY I'LL BE GETTING SOMETHING OUT OF IT ANOTHER WAY".
A couple of further examples of BBC Radio presenter Jo Good using her platform on the BBC to promote her personal, monetised socials, and brands who she works for outside the Beeb.
On her radio late show on 20th September Jo Good read an email (supposedly) from a listener who commented about seeing her doing a handstand. She went on to explain that they saw this on her socials. Result being that any listeners who went to see the handstand on her Insta would see it was part of a paid promotion, this time an #AD for Lululemon yoga leggings.
On her afternoon radio show on 24th September Jo Good interviewed a woman about being a stylist. It was then revealed that the guest is not a general freelance stylist but is employed in-house by Hobbs. Yes, the very same Hobbs that Jo Good is paid to promote. She did not declare her affiliation with Hobbs to the BBC's listeners.
There is much in the press about the Strictly performers being monitored by the BBC as to their commercial activities on socials so I don't know why this woman has been getting away with it for so long.
Jo Good will be broadcasting across England at 10pm on Fridays and Saturdays from 13th October. Perhaps BBC scrutiny is more thorough with national output.
On her radio late show on 20th September Jo Good read an email (supposedly) from a listener who commented about seeing her doing a handstand. She went on to explain that they saw this on her socials. Result being that any listeners who went to see the handstand on her Insta would see it was part of a paid promotion, this time an #AD for Lululemon yoga leggings.
On her afternoon radio show on 24th September Jo Good interviewed a woman about being a stylist. It was then revealed that the guest is not a general freelance stylist but is employed in-house by Hobbs. Yes, the very same Hobbs that Jo Good is paid to promote. She did not declare her affiliation with Hobbs to the BBC's listeners.
There is much in the press about the Strictly performers being monitored by the BBC as to their commercial activities on socials so I don't know why this woman has been getting away with it for so long.
Jo Good will be broadcasting across England at 10pm on Fridays and Saturdays from 13th October. Perhaps BBC scrutiny is more thorough with national output.
This is a handy overview of the ASA/CMA advert compliance:
www.rpc.co.uk
CMA issues guidance on influencer marketing, including #ad for gifts (!)
What is the CMA’s current stance on influencer marketing? And are they really insisting on #ad for gifts?