Sappy photo of boys in matching clothes amid autumnal Enid Blyton sceneI used to be under her spell but now I see that she’s a saleswoman working on commission/swipe up. When you look at her account it’s like playing Instagram Bingo on her feed:
Long walks
White Company ad
Food made by Col
Jo Malone candle
Swishing about in a new #gifted outfit
Some form of a quote
Bobbi Brown tutorial
Aveeno ad
I’m sure I’ve missed some but it’s like it’s on a loop...
Does her step son call her mum? That’s odd.I’m a mum to 6
I’m also a step mum to 2 more
They are not my kids-nor am I mum to the other 2
Mine have me and they have a mum and dad
I’m more of the auntie to them
If they called me mum I’d correct them because I’m not and their mum would never speak to me again!
And rightly so!
Blended families are complicated but I’d go epic if mine called another woman mum-that’s me not her!
‘bubbles’Sappy photo of boys in matching clothes amid autumnal Enid Blyton scene
Blurry photo of red wine, candles, fire
I remember her saying he calls herDoes her step son call her mum? That’s odd.
Exhibit AExactly the same - once I realised her grid was so meticulously planned, it all became crystal clear, she wasn’t “one of us” at all, she was a strategic insta saleswoman. The whole pretence is pretty weird. Every ninth square is a quote! Once you see it you can’t unsee it!
I don't know, I think all families are different. My children call my husband (their step dad) Daddy and their biological dad by his first nameI remember her saying he calls her
Mummy lauren
I find it odd ,
my little one (2) has a step mum , she comes home to me calling her mummy I know she is young but it breaks my heart. She has a brother at her dads house and obviously just picks it up that way , but I wouldnt want her calling her mummy
She really is nauseating!! So glad I unfollowed. Her voice, her grimace grin, her dull appearance, her constant begging. These companies must also be desperate to send people so called gifts out!! This is why companies are going into liquidation!!! Or is this a coincidence??Exhibit A
Exhibit B
View attachment 59849
Here is the details of my nail lady (in the hope of I mention her and the nail varnish company I will garner freebies.
Oh and also she is also above @neptunehomeofficial
Oh I love @neptunehomeofficial
OhHi @neptunehomeofficial, I love your items. Have I tagged you enough to notice me?!
Desperate
The really stupid thing is, these companies constantly gifting her are ones I've previously been an amazing customer for, but I now refuse to buy from them. Their marketing tactics just aren't working anymore as I know plenty of other people who feel and act the same as me. I used to go through two jo Malone candles a month, now I take my hard earned cash elsewhere. Same with the white Co and joules. No way am I spending my hard earned cash on their over inflated products to fund them giving freebies to freeloaders like Lauren.She really is nauseating!! So glad I unfollowed. Her voice, her grimace grin, her dull appearance, her constant begging. These companies must also be desperate to send people so called gifts out!! This is why companies are going into liquidation!!! Or is this a coincidence??
I completely agree! It makes makes me think less of the companies that endlessly gift to people like Lauren. Why should I spend myThe really stupid thing is, these companies constantly gifting her are ones I've previously been an amazing customer for, but I now refuse to buy from them. Their marketing tactics just aren't working anymore as I know plenty of other people who feel and act the same as me. I used to go through two jo Malone candles a month, now I take my hard earned cash elsewhere. Same with the white Co and joules. No way am I spending my hard earned cash on their over inflated products to fund them giving freebies to freeloaders like Lauren.
Completely agree - I will never buy The White Company (and I used to buy all my bedding, candles etc from there) It is seriously overpriced and they gift out so much stock, it cheapens the brand. It makes me think so much less of any brand who constantly gift the ‘instahuns’ - Sophie Allport and Boden, I’m looking at you!The really stupid thing is, these companies constantly gifting her are ones I've previously been an amazing customer for, but I now refuse to buy from them. Their marketing tactics just aren't working anymore as I know plenty of other people who feel and act the same as me. I used to go through two jo Malone candles a month, now I take my hard earned cash elsewhere. Same with the white Co and joules. No way am I spending my hard earned cash on their over inflated products to fund them giving freebies to freeloaders like Lauren.
Matalan has annoyed me recently with not only the constant clothes given out but also a trip to Disney for Lifesimplystyled when she’s already been only months ago! Which I’m sure even then it was gifted hotel I would absolutely love to go with my family but unfortunately I have to pay like everyone else and bills come firstI wonder if the companies who do this have had feedback on how it’s turning loyal customers away? I’m feel the same as you guys. Who are the worst offenders? Boden, Joules, Next, TWC, Jo Malone, Matalan, Charlotte Tilbury, Bobbi BrownHave recently seen John Lewis gifting a lot of clothes which saddens me as I shop there a lot.
There is that. Smug influencers are a lot cheaper to use than paying for a TV ad or a newspaper ad. I have worked in marketing and advertising so I’ve experienced the charges. Companies will send their overly retail priced item to these freebie Annie’s so they can #ad #gift it all.The instafreebies are really smug and annoying but I really don’t think they are responsible for the death of the high street or brands going down the pan. That’s much more complex. Brands just think of and include these #gifts and ‘partnerships’ as per of their advertising budgets. They are very effective (and cheap!) advertising sources for big brands, especially with traditional media (like newspapers and magazines) being on the decline.
I wonder what the metrics are for those ‘turned off’ by social media marketing vs those who are receptive to it. I’d bet that the balance is still very much in the favour of those who are receptive, hence why the brands still place so much work IG’s way. Big brands aren’t daft, they have analysts for this stuff. They’ll stop doing it as soon it stops making financial sense and that influencer bubble will burst, messily for some.
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