I shared this in one of the MOD threads, but I think it will be helpful to include it here.
HM is just as bad as the other insta mums, and more than happy to exploit her children for money. But it's totally OK, because she pays her children £5-10 out of the fee. For children used in advertising on social media, I strongly believe that the full fees should be put away in a bank account for the children to use in the future, the same as you have to for child actors.
This is from way back in December, and she continues to use her kids for advertising. I took a screenshot because it was such a WTF moment for me.