Hi
@NannyOgg!
So, I work for an investment company which has institutional and retail clients. We run hedge funds and equity funds. I write thought leadership pieces, market updates and educational pieces for clients. What my team can't do (because of FCA regs) is write about the funds themselves. We do have a fund reporting team who write about our products (fact sheets etc) but it's a separate part of the business and their content isn't published on social media like investing writing content is. If we mention a fund, it can be deemed an 'incitement to buy' or words to that effect, and it's prohibited under market rules, so we have to keep our content very top level e.g. this is the right time to invest in European stocks because xx, these are the benefits of investing in Chinese equities etc.
Working with fund managers can be challenging, and trying to make sure that I can get the right content (and enough content) out of them isn't always easy. I do write stuff, but they're the experts so they have to play ball too. Being good with difficult people is the most required skill, I would say! A lot of fund managers just want to immerse themselves in their Bloomberg screens and have very little to do with marketing!!