This Morning needs a reliable, warm, intelligent pair of presenters fronting it. Ones that can handle the light parts of the show as well as getting stuck into the harder current affairs of the day.
Fern Britton, Eamonn, Ruth, Judy and Richard ticked these boxes. They have journalistic experience and are able to approach topics well. I’ve just come from Rochelles Insta and literally she has a script to ask questions and the guests are prepped with that they are going to say. It’s so directive as I imagine she’s completely out of her depth. It reads like; ask question, but don’t bother listening to guest and prepare to ask the next question. Repeat.
With the old guard, there was the skill and knowledge to bounce off guests’ answers. They could go off script whilst keeping up with the pressures of live tv and appeared to be genuinely interested in their features and guests.
Martin Frizell is after a Holly prototype that he can just mould into her. An airhead that looks pretty and reads what’s she’s told. Until he realises that this is not what the viewers want then the show is doomed.