One thing that annoys me the most is that the way she has made her money is kind of questionable?
She basically capitalised on the insecurities that young girls have about their bodies. This whole lifting weights, gymshark, having abs over being stick thin is just another trend rebranded as something healthy but still rests on the premise of women feeling the immense pressure to have a good body. The reason she has her millions is because women are put under so much pressure about their bodies they will happily spend £40 on a guide that contains information which can be found completely free on the internet. The message she was selling Is buy my guide and you will get a body like mine. It’s about selling an ideal, even if that ideal is kind of unobtainable for most(her body is mainly down to genetics). There is nothing empowering about encouraging women to spend money on products that only exist because we make women so concerned about it in the first place.
Secondly, prior to her ‘learning’ about sustainable fashion, she earnt a significant amount of money from promoting highly unethical fast fashion brands. There was a time where every other video was a fast fashion clothing haul. I am not having a dig at her for wearing and shopping at fast fashion stores, unfortunately, we all do it, but rather, the massive promotion and profit she gained from advertising them. Whether she was aware or unaware of the impacts of fast fashion, you would know that it probably isn’t that great to be obtaining massive amounts of cheaply made clothes??? It was clear when she was making those videos that she would never wear the clothes and that they were tit quality, it was all about money money money. Part of the reason she was able to buy a nice million-pound house in London is that she profited from the promotion of highly unethical brands.
Also kind of ironic because according to Wikipedia her granddad's company back in the 80's was found out for offshore tax evasion.