I feel that Fleur has always been just a tiny bit distant with her followers but I really don’t see this as a bad thing. She doesn’t patronise us with ‘omg I love you guys more than anything’, while actually not giving two hoots the way I see so many big youtubers do. She’s not in the business to give people the feeling that she’s their best friend, when actually, she is a stranger to us just as much as we are to her. I don’t feel offended by that as a consumer of her content. Fleur is wealthy by birth, and her husband is exceptionally wealthy. They have incredible levels of wealth that is not provided by YouTube or sponsorships, that kind of money is literally pocket change to them so I really don’t see that she does it for the money - more of a way to occupy her time. Sponsorships for her are an achievement, not monetarily, but because she’s proud brands want to work with her, she is relevant and influential and money aside I do think it’s natural for her to want to strive for that in her career.
As for showing River I have to agree, she was so careful when she was a baby, it’s strange she has changed her tune on that one.