To some of you folks that are intelligent and much smarter than me: would there be any reason that all 3 of them are letting their views tank? I just went on Social Blade, and all 3 of their You Tube pages are tanking in a big way- like down by 30% or more in just the last month. Is this just a natural course of events, or is this being done surreptitiously? I’m excited to see it, but wonder if they will benefit in some way in the long run. Thanks in advance.
Others have made very good points, but a big part of it may be that they've reached critical mass.
(puns fully intended.)
There are only so many viewers. They seem to be capped at, what, 60k in terms of an actual audience? Aside from one-off high drama videos, or back when they used to go somewhat viral, their standard videos are getting views in the 40-60k range. These viewers are there to see Abbie. It's part of the natural cycle that the existing viewer pool fades as time goes on - people tire of the content, they get annoyed with the creator for whatever reason, or they just move on. Creators generally work to tweak their content to attract new viewers to
at the very least replace departing viewers.
They're doing nothing to bring in new viewers. The travel vlog channel/brand was almost certainly an attempt to expand their audience. They'll never grow with fairly basic autism family content so they need to find content to attract a new pool of viewers.
Remember when Asa crowed about how he was going to do a different type of travel vlog where he finds "stories" at each place they visit? How people across the country have so many different "stories"?
That was his idea for a new type of content to bring in more viewers. He may have been thinking of something like SBSK but with "local characters" instead of special needs people.
As to Crap &
tit and Isaiah's channel, it's laziness and lack of creativity. They all come from the same pool of viewers so their trajectories will be similar to the main FA channel. If someone moves on from FA they'll move on from the other channels too. Different, creative content
could keep them engaged with cooking/decorating or college life, but what would have been more beneficial to them would have been if they'd used those channels creatively to bring in an entire new audience.
Instead, they saw immediate growth due to leghumper migration and figured they had everything figured out. And they have
nothing figured out beyond how to exploit Abbie. They assumed they could easily coast to success on those channels so they never put any actual work into differentiating the content and making something to attract new viewers.
No, this won't benefit them in the long run. It's not some super complex chess game.
They just put all their eggs in one basket and that sort of thing only works for so long.
As views tank, as engagement tanks, as uploads come less frequently the Youtube algorithm responds accordingly.
Here's an example: I watch the Try Guys channel every time they release a video 3 times a week. When I visit youtube dot com on a Wednesday, the new Try Guys video will be right there at the top of my main page. Because I watch (and thumbs-up) regularly, also delivered to me on my main Youtube page is a series of videos they did for the Olympics official channel. I don't subscribe to Olympics. I don't watch anything Olympic-related. But those Try Guys videos were front and center for me to find because of that algorithm, because Youtube knows I consistently watch Try Guys content.
It's less often that I watch Philip DeFranco content. I subscribe to him. I watch his content occasionally. He took a few breaks, got a little irregular with his uploads, and now I never really see it on my youtube dot com main page. I have to go to my subscriptions tab to see if he (or a number of other creators I only watch intermittently) has a new upload.
So the more viewers depart Maass channels, and the more sporadic their uploads are, the less engagement they get and Youtube views that as, effectively, a stagnant channel. They won't "promote" - in terms of the algorithm - FA videos or videos related to FA if it doesn't mean more ad revenue for Youtube; they'll push videos more likely to keep us customers engaged with the site. Youtube only cares about eyes on the website looking at ads and it does everything it can to keep our eyes on their platform - if we're bored with FA related content (and show that by not watching, or by partially watching and then leaving the site, etc) they have no reason to keep boosting the channels.
(AND - none of us are much smarter or more intelligent than others. We just have different types of knowledge and knowledge in different areas!! I couldn't tell anyone anything about boats or French culture or living in Minnesota or math in general, but I can talk about how groups of people interact online!)
). This just happens to be in my wheelhouse because of my former career and my interest in the concept of "influencers" in general.
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