Tbh I don't care if Shadcat is Irum or not, most of us are on here because we are outraged and disgusted by Erim's behaviour, lies and conwoman product that causes people's hair to fall out. I don't think anyone here is "sad" for calling a spade a spade - lies only take someone so far and it isn't long until the truth or a person's true colours shine which is probably going to happen soon because more and more people are seeing her and her flop of a brand for what it is.
As for discussions about her mother, it's never ok to mock someone for the loss of their parent. Yet it is worth considering this: Erim doesn't even pay homage to the memory of her mother in small ways, let alone big ones. The pain of losing a parent and/or growing up in their absence leaves marks - but as has been said on a previous thread, she doesn't seem able to emotionally face that loss yet or the impact it's had on her. The oil story is about her grandmother - which is fine because it's part of her attempt at branding, but there are still ways to include nods to a lost parent in a product or a small campaign or a brand. Having the words "doing it for the girls without a mum" is vague and facetious. What is she doing exactly? Nothing. Nothing of merit. It's all a disgusting show of modern plastic behaviour topped with narcissism. I've seen many people set up small foundations or do charity work in the name of their lost ones - even if they choose to never talk about or post on social media about them. From her posts, her content, her mannerisms (which reveal her emotional immaturity), I feel that Erim is lost and an empty shell of a person. She is trying to run away from a deep emotional pain by having a bravado, a social media caricature and snapping at every single little thing, to cover up, but you can only run so far until you have to face yourself for what you really are one day. Doesn't she get tired of the lies? Isn't she drained from constantly being in attack mode? She's still young and she still has a chance to put things right. But I don't think she will; it takes courage to face that pain. She's either not ready or unwilling to.
As you can tell, I quite like writing essays!