SO much to unpack in this article! I’ll begin with -What bullshit article is this? A million £££ in revenue yet lives on rentShe could have bought the flat in cash with that million, esp as her startup cost was so low
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Woman who lost her mum at 8 now earns £1m a year from Instagram business
Influencer Erim Kaur's hair care company, ByErim, declared £1 million in revenue within its first year of operationwww.google.com
“ through her love for bold, yet sophisticated fashion choices”
Her style is about as “sophisticated” as it is “modest”…
“ After my mum died, I was in the custody of my dad," she explained.”
I know this was discussed on a previous thread but I really don’t get why she always says she was in her dad’s “custody” as opposed to just saying “my dad raised me alone”.. find it so strange..!
“ She recalled spending long, lonely nights in London hotels, assembling the first ByErim bottles by hand, then delivering the packages to surrounding areas.”
This is a blatant lie? Pretty sure we all saw her stories/posts at the time, where she clearly showed at least 2 other girls / “friends” helping her package in the hotel?!
“She also acknowledged the honour in being labelled a religious influencer,”
Genuine question - has anyone ever referred to her as a “religious influencer”?
I can’t think of any member of *any* religion dressing the way she does and then posting pictures of it on socials; and then claiming to be a “religious influencer”- it’s honestly insulting at this point