I don’t believe anyone is genuinely that sickly sweet in real life. She comes across as a total people pleaser on Instagram
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I think that’s what annoys me about her. I know she’s definitely not a people pleaser and actually a bit of a nasty piece of work which is why it’s so interesting that she can market herself so well on insta. It’s like she doth protest too much- she’s sssssoooo concerned and honestly if she says one more time about how she’s so just not feeling insta- well leave the love and stop being so fake?I don’t believe anyone is genuinely that sickly sweet in real life. She comes across as a total people pleaser on Instagram
Oo I’m intrigued as to what said/did when she was being her true self!
I used to work in the fashion industry and I just knew she was a fake, you can just tell. She wants to be liked and comes across as so sweet and sensitive but I bet she can turn if she thinks it's in her best interests. She was really pally with Hannah Gale but since her backlash, she hasn't mentioned her again. I used to really like following her but she really put me off when she went on about doing ads. She was trying to apologise and justify herself but there was a definite undertone that went along with it
I don’t understand why Erica began following Hannah again when she came back on Instagram last year to then unfollow her
Because Erica is a bit meh, a bit needy, a bit lazy, a bit tit? She’s no idea what she wants to be? You know what- follow hannah, they are friends, stick up for your friend? Or don’t follow her at all? But by following her really what Erica showed was she hasn’t really done the learning either, she’s just followed a few minority influencers, carried on as normal and thrown in a few woke posts- it’s so yawn! She thought the Hannah thing would blow over and then she quickly went - oh tit, quick eject eject and ditched her pal quicker than you can say “hi, HOW ARE YOOOOUUU”
I know her new reel is sped up, but she looks manic. 
I don’t know why I still follow Erica. I have done for years but it’s just the same old, same old with her. I never notice when she’s gone quiet and don’t watch her stories. Might be time to unfollow.
What is that green monstrosity she’s wearing?!
I used to follow her and then unfollowed when she claimed she couldn’t cope with her adopted dog and she gave it to another lady who worked wonders with it. Erica should have paid for a dog specialist to work with her, but that would have required work and patience which I don’t think these insta huns have. They want instant gratification and live such fake and perfect lives. Funny how she’s gone for the cute insta dog that so many have. I also think she dresses so frumpy.
Oh, Erica. Your slides explaining your advertising are obfuscation.
An affiliate link is marketing so you must label it as an advertisement. IT IS ADVERTISING. The label is not just some odd legal requirement.
Clearly label marketing as #ads then you don’t need five convoluted slides to explain all the nutty press sample/press discount/etc nonsense - none of which is required by law.
I hate it when a mostly unproblematic influencer drops right down in my opinion.
An affiliate link is marketing so you must label it as an advertisement. IT IS ADVERTISING. The label is not just some odd legal requirement.
Clearly label marketing as #ads then you don’t need five convoluted slides to explain all the nutty press sample/press discount/etc nonsense - none of which is required by law.
I hate it when a mostly unproblematic influencer drops right down in my opinion.
Came here after seeing those stories.
She was so passive aggressive. Making out that she’s doing people some sort of favour by explaining the ‘rules’
Total lack of humility. When will these instahuns recognise that by not acknowledging they are living a privileged life just makes them appear so out of touch.
And the whole ‘we saved hard to do our house up’ routine is so tiresome.
You may have done Erica, but you still bagged some very expensive freebies along the way didn’t you. That’s the difference between genuine people really saving and making huge sacrifices.
She was so passive aggressive. Making out that she’s doing people some sort of favour by explaining the ‘rules’
Total lack of humility. When will these instahuns recognise that by not acknowledging they are living a privileged life just makes them appear so out of touch.
And the whole ‘we saved hard to do our house up’ routine is so tiresome.
You may have done Erica, but you still bagged some very expensive freebies along the way didn’t you. That’s the difference between genuine people really saving and making huge sacrifices.
Grid post with her perfect summer dress, it’s $900. Tone deaf as always
The free trip to Dubrovnik doesn’t sit right straight after the Queen’s death and in a looming recession.
Erica certainly isn’t influencing me to stay with Adriatic Luxury Hotels or travel with Inspiring Travel.
Of course it’s a opportunity for Erica to double dip and promote her £590 free dress as well so it’s a double win for her.
The world is rapidly changing and influencers are not keeping up. They feel like a dated relic of late 2010s conspicuous consumption.
Erica certainly isn’t influencing me to stay with Adriatic Luxury Hotels or travel with Inspiring Travel.
Of course it’s a opportunity for Erica to double dip and promote her £590 free dress as well so it’s a double win for her.
The world is rapidly changing and influencers are not keeping up. They feel like a dated relic of late 2010s conspicuous consumption.
Don’t forget she also had a freebie to Soho house recently too.
so grabby and tone dear.
so grabby and tone dear.
Those chairs in her bedroom make it look cluttered.
Her bedroom gives me a tooth ache.
Erica is busily doing market research for her next product line. She tried to get boys’ clothing off the ground five years ago and maybe now the ads are drying up a bit she going to give it another bash.
She has always been my favourite influencer, I must have started reading her blog nine or ten years ago, so I find the trajectory of ‘going off’ an influencer interesting.
It’s one too many holiday, one too many £400 kaftan, one big rant about no one seeing her posts/stories on IG and now using her audience for market research - you can sign up and be paid for market research rather than just lining Erica’s pockets.
She has always been my favourite influencer, I must have started reading her blog nine or ten years ago, so I find the trajectory of ‘going off’ an influencer interesting.
It’s one too many holiday, one too many £400 kaftan, one big rant about no one seeing her posts/stories on IG and now using her audience for market research - you can sign up and be paid for market research rather than just lining Erica’s pockets.