I actually really like Emma. Personally I feel she's got the ideal level of confidence, it comes across as genuine and inspiring, but isn't self absorbed or annoying. She's very pretty imo and you can tell she knows it, which is a good thing for me.
I also like that she's extremely real - she doesn't try to pretend she's smaller than she is, she's upfront about practical issues her weight causes with clothing. But she's also not one of those influencers who is constantly on about "body positivity", shitting on people who are trying to lose weight etc and that's pretty refreshing. She minds her own business.
Having said that there are a couple small things that low-key bother me... I feel like she tries to be black a lot lol. The voice, phrases etc. Although she has a lot of black friends who I think she grew up w so maybe that was inevitable haha idk.
My main issue though is the constant fast fashion promotion
i've genuinely had it up to here with fast fashion content, it pisses me off and I know it's not just her - unfortunately a vast majority of the supposedly "woke" side of yt are still doing it. She's usually really good at replying to comments, but i've noticed she doesn't address the few ones that ask her to consider less fast fashion consumption.