Emma's been on and off my radar for years. I check her out whenever she comes into my conscious (like I just stumbled across this thread) and the amount of rebrandings she does is absolutely exhausting!!! The thumbnails, the hair, the makeup and outfits. She was once a lush product reviewer, sims gameplayer, sketch comic, emo, makeup guru, storytime youtuber, north Korea documentary maker and I'm probably missing a few! She's a fully grown adult not a teenager, surely she must've found some sort of style/personality she likes by now?
Also, can someone let her know being snarky and catty isn't a personality trait? She's been acting like this for years and it isn't cute or funny? She can't pull it off. I remember that Q&A where she challenged herself to be "nice" and she was acting like someone had asked her to run a marathon or something acting like it was such a chore!
Also, does anyone get the feeling she was trying to go in the same career trajectory as Dodie and other similar singer/YouTubers, however has not had nearly a fraction of the same success. Idk the bitterness about her music not taking off is palpable imo. Adding to my above point, she acts so bored and as if YouTube is beneath her, I think she resents the fact she's still having to rely on YouTube and she wishes her music career had taken off instead.
I think the main reason for this is that she is incredibly disingenuous, she doesn't have a specific sound or look plus her voice isn't brilliant, as that one famous comment once said, she really is a poundland Paramore (sorry that's rude!)
Anyway sorry for this mini rant, I just saw this page pop up and remembered all these feelings LOL!
Edit: just went to check her channel and saw she did a "how soon is now" cover. One of my favourite songs has been ruined, my Lord that cover is awful!
